Rhetorical Knowledge
Data Visualization Project
Rhetorical Knowledge
I created a short report with six data visualizations for this project to persuade behavioral health providers to implement same-day access within their practices.
This required analyzing a specific audience and creating data visualizations centered around them. I had to learn about an audience I wasn’t a part of (behavioral health providers), respond to their needs, supply them with information, and do so in a context that worked for them.
I had to think about the typical busy schedules of behavioral health providers, their everyday needs, and some of their biggest struggles and create my work around that. The initial design for this project was a short infographic, but I soon realized that to get the necessary information to the audience, I needed to provide more context. However, I still wanted to keep the project short to account for behavioral health providers’ busy schedules. So I settled on the short report format that the project is now in.
I also considered the audience when selecting the design and callouts of the data visualizations. I had to analyze the intended audience’s previous knowledge and what they needed to know. For example, with one data visualization, I specifically chose to call out that over 50% of patients agreed that timely care would influence their decision of where to seek care. I knew this statistic would be important to behavioral health providers as this can affect their funding and other vital metrics.
These examples reflect my ability to analyze, articulate and respond to the needs of specific audiences as well as my understanding of user-centered design.
Social Media Plan NAACP
Rhetorical Knowledge
This is a project I worked on for my TWC 522 social media in the Workplace course, where I researched, designed, and built a social media plan entirely from scratch for the National Association for the Advancement of Colored People (NAACP).
Building this social media plan required an understanding of user-centered design and the need to analyze, articulate and respond to the needs of specific audiences and communication situations.
To best discover how to respond to the needs of NAACP’s audience, I conducted an audience analysis and recorded and analyzed social media metrics. I also looked at similar organizations such as the National Urban League and the Rainbow Push Coalition. I used this information to develop a key message for the NAACP’s social media and built the proposal around this message.
From there, the key message and audience analysis were used to create designs, timetables, and a content release schedule. I also conducted an evaluation plan to evaluate how the proposed plan worked for the intended audience and if change needed to occur to meet their needs better.
These examples show my understanding of the importance of user-centered design and my ability to analyze, articulate and respond to the needs of specific audiences and communication situations such as social media.